The team of the Nepali film ‘Pashupati Prasad 2: Bhashme Don’, which will be screened on Kartik 4 on the occasion of Phulpati, is currently gearing up for aggressive promotion. At present, the work is going on to put up hoarding boards of the film in various cities in Kathmandu Valley and Mofsal.
Mayor Balen Shah has made a rule not to hang posters inside Kathmandu Metropolitan City. The production team has therefore begun advertising the film by hanging posters on more than 100 public transportation vehicles that travel through Kathmandu Metropolitan City.
The production team is engaged in ground zero promotion with the aim of promoting the film to the real audience. The production team of the film has launched a ‘Bus Publicity’ campaign in Kathmandu. Among them, 100 public buses running in various areas of Kathmandu have been painted with promotional materials from the film.
Dipendra K. Khanal, the director of the film, stated that Kathmandu would not be able to substitute with film posters. He expressed his experience that the promotion of public transport is more expensive than the promotion of posters sticking on the walls of the road. Khagendra Lamichhane, a producer and writer, stated, “We believe that the bus publicity campaign will be effective even if it is expensive.” He informed that in the next few days, the trailer of the film will be released and it will be widely publicized. The public promotional material of the film has also created a good hype among the audience.
The film stars Bipin Karki, Swastima Khadka, Saugat Malla, Rabindra Singh Baniya, Maotse Gurung, Prakash Ghimire, Lokendra Lekhak and others. Produced as a sequel to ‘Pashupati Prasad’, this film tells the life story of Bhasme Don who struggles to establish his existence in Pashupati region after the death of Pashupati Prasad.
Produced and written by Khagendra Lamichhane, the film features Khagendra and Barsha Siwakoti in special roles. Aanchal Sharma also dances in one of the songs of the film. The film has the DOP by Neeraj Kandel, cinematography by Krishna Thapa, editing by Dilga Khadka, music by Krishna Bharadwaj and Subhash Bhusal, and is produced under the banner of Tuki Arts.