Warner Bros. Discovery’s plan to distribute Western world and other key programs through the FAST channels have come to fruition.
Agreements have been closed with Roku Y tube to launch branded channels this year, bringing more than 2,000 hours of total shows to each service.
Deadline had reported that WBD was likely to sell Western world and other key titles for FAST channel providers in December, when thrown away from HBO Max. That came amid a financial review of HBO’s portfolio. Other shows, including the nevers, raised by wolves Y F-boy Island they were withdrawn at the same time, as WBD CEO David Zaslav looked at new ways to monetize his catalogue. tubi pointed the nevers is included in your agreement.
Following the offers, Western world, The Bachelor, Cake Boss, say yes to the dress Y f-boy island all will join The Roku Channel in the spring through Warner Bros-branded channels, while Fox Corp-owned Tubi will launch 14 WB-branded channels and 225 titles on its platform. Western world, raised by wolves Y f-boy island they are between them.
Alongside the Roku channels will be hundreds of TV series and movies from HBO, HBO Max, Discovery Channel, HGTV, Food Network, TLC, Warner Bros. Pictures and Warner Bros. Television.
Tubi’s deal includes 11 FAST channels focused on genres including lifestyle, home, classic movies, education, mystery & wedding and several others. New linear channel of unscripted titles New titles and AVOD services Cake Boss, my cat from hell, breaking amish Y caribbean life.
Both deals are for the same sets of content and are described by sources as “co-exclusive.”
WBD and Roku called their agreement “groundbreaking.” However, while Roku and Tubi are among the biggest players in FAST, the free streaming universe is vast and therefore the deals could limit the distribution of the shows somewhat.
Roku’s vice president of programming, Rob Holmes, who is leaving the company following the death of David Eilenberg. promotion to the head of content, he said: “As FAST continues to grow in popularity among cord-cutters, we are seeing content players increasingly shift their focus to capturing this audience, bringing some of their best stuff to FAST. The rapid expansion of premium content on FAST is a win for both the viewer and content owner, as well as advertisers looking to reach these audiences through popular programming.”
Tubi’s chief content officer, Adam Lewinson, said that “the WB-branded FAST channels and the on-demand offering will speak to each of Tubi’s distinct audience communities.”
David Decker, president of content sales for Warner Bros. Discovery, said that Roku and Tubi’s “Innovative platforms give us new ways to bring our valuable content to fans across the country.”
Roku has been building out its FAST offering for the past year, adding shows from AMC Networks and NBCUniversal. Offering 80,000 free movies and shows, it has 70 million global accounts. Tubi has a library of more than 48,000 movies and TV shows in total.
